about pifa
The Profession of Independent Financial Advisers guides Australians on how to find Financial Advisers who practice without incentive, and without conflicts.
It also educates and promotes the Gold Standard of Independence™ for Financial Advisers in Australia.
FOR ADVISERS
Discover resources tailored especially for financial advisers who are interested in finding out what it takes to become an ‘independent financial adviser’.
FOR CONSUMERS
Learn why our members practice the Gold Standard of independent advice, and locate a Gold Standard Practising Member near you.
AS SEEN IN:
THE GOLD STANDARD
Similar to the Heart Foundation’s “Tick” which guides Australians on healthier eating choices, the PIFA Gold Standard of Independence™ guides Australians on how to find financial advisers who practice without incentive and without conflicts.
For the public, this symbol is a beacon for genuinely independent financial advice. For Practising Members, this symbol is evidence they have satisfied the most stringent standard of independence in the profession.
The three stars in the symbol represent the three criteria of the PIFA Gold Standard of Independence™ – no links to products manufacturers, no commissions, and no asset based fees. This is a Gold Standard for financial advice and the symbol represents trust and professionalism.
BENEFITS OF MEMBERSHIP
Membership of PIFA provides a wealth of resources designed to assist you in becoming truly independent, and to help you grow a successful financial advisory practice. PIFA is regularly in the media and actively raises public awareness of the benefits of independent financial advice through many channels including social media, print, radio and television.
GOLD STANDARD OF INDEPENDENCE
For Practising Members, this symbol is evidence they have satisfied the most stringent standard of independence in the profession.
ONLINE MEMBER DIRECTORY
Our members benefit considerably from the “Find an Adviser” service on our website – it’s a great source of new business that’s exclusively available to Associate Members.
SUPPORT, RESOURCES & EDUCATION
Access to a regularly updated library of resources, online courses and a community forum.
HEAR FROM OUR members
featured members
what members say about pifa
"Being Independent is not just about fees, it is a mindset that sets you free from the conflicts of the financial services industry and allows you to be an adviser for your clients and just as importantly gets you that little bit closer to being regarded as a true professional instead of a sales person."
"I believe good advisers providing truly independent advice have a responsibility to make their services more available to the public – a responsibility both socially and professionally. Find a way to make it happen."
"We have always felt that the way many financial planners are remunerated just does not make sense. We always believed there was better way to reward us for our professional advice and our ability to make our clients lives better through financial freedom and that way was to be paid directly by our clients for the strategic advice we provide."
"I want to have little or no influence from outside parties (bosses/corporations) on my advice. To be free to do what I want for the benefit of clients. I want to be seen to do the right thing."
"The demand is there and it will only continue to grow as the problems with conflicted advice continue to be brought to people’s attention. Being independent isn’t just right, I think that ultimately it’s good business. That’s a bag of gems, rather than just one."
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latest news
MEDIA RELEASE – PIFA launches ‘Independent Financial Advice Week’, 26 Feb to 1 March
Canberra, 29 January 2024 – The Profession of Independent Financial Advisers Limited announces the launch of “Independent Financial Advice Week,” a week-long event designed to provide the public with unparalleled access to expert financial advice from members of “The Profession of Independent Financial Advisers.”
The 5 biggest benefits to you of being the first and only recognised profession in financial advice
Earlier this month PIFA hosted a ‘Fireside Chat’ online, where members and directors gathered to share ideas in a friendly and informal setting. Lots
Why being a recognised professional is about more than promising not to break the law
Right now the media and other industry talking heads are claiming that we’re all professionals, that financial planning has become a profession. Not so.
