the profession of independent financial advisErs

about pifa

The Profession of Independent Financial Advisers guides Australians on how to find Financial Advisers who practice without incentive, and without conflicts. It also educates and promotes the Gold Standard of Independence™ for Financial Advisers in Australia.

FOR ADVISERS

Discover resources tailored especially for financial advisers who are interested in finding out what it takes to become an ‘independent financial adviser’.

FOR CONSUMERS

Learn why our members practice the Gold Standard of independent advice, and locate a Gold Standard Practising Member near you.

2020 SYMPOSIUM

26 – 27 November
Canberra
Celebrating 10 years of the Gold Standard Of Independence

AS SEEN IN:

THE GOLD STANDARD

Similar to the Heart Foundation’s “Tick” which guides Australians on healthier eating choices, the PIFA Gold Standard of Independence™ guides Australians on how to find financial advisers who practice without incentive and without conflicts.

For the public, this symbol is a beacon for genuinely independent financial advice. For Practising Members, this symbol is evidence they have satisfied the most stringent standard of independence in the profession.

The three stars in the symbol represent the three criteria of the PIFA Gold Standard of Independence™ – no links to products manufacturers, no commissions, and no asset based fees. This is a Gold Standard for financial advice and the symbol represents trust and professionalism.

BENEFITS OF MEMBERSHIP

Membership of PIFA provides a wealth of resources designed to assist you in becoming truly independent, and to help you grow a successful financial advisory practice. PIFA is regularly in the media and actively raises public awareness of the benefits of independent financial advice through many channels including social media, print, radio and television. 

GOLD STANDARD OF INDEPENDENCE

For Practising Members, this symbol is evidence they have satisfied the most stringent standard of independence in the profession.

ONLINE MEMBER DIRECTORY

Our members benefit considerably from the “Find an Adviser” service on our website – it’s a great source of new business that’s exclusively available to Associate Members.

SUPPORT, RESOURCES & EDUCATION

Access to a regularly updated library of resources, online courses and a community forum.

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