AS SEEN IN:
THE GOLD STANDARD
Similar to the Heart Foundation’s “Tick” which guides Australians on healthier eating choices, the PIFA Gold Standard of Independence™ guides Australians on how to find financial advisers who practice without incentive and without conflicts.
For the public, this symbol is a beacon for genuinely independent financial advice. For Practising Members, this symbol is evidence they have satisfied the most stringent standard of independence in the profession.
The three stars in the symbol represent the three criteria of the PIFA Gold Standard of Independence™ – no links to products manufacturers, no commissions, and no asset based fees. This is a Gold Standard for financial advice and the symbol represents trust and professionalism.
BENEFITS OF MEMBERSHIP
Membership of PIFA provides a wealth of resources designed to assist you in becoming truly independent, and to help you grow a successful financial advisory practice. PIFA is regularly in the media and actively raises public awareness of the benefits of independent financial advice through many channels including social media, print, radio and television.
GOLD STANDARD OF INDEPENDENCE
For Practising Members, this symbol is evidence they have satisfied the most stringent standard of independence in the profession.
ONLINE MEMBER DIRECTORY
Our members benefit considerably from the “Find an Adviser” service on our website – it’s a great source of new business that’s exclusively available to Associate Members.
SUPPORT, RESOURCES & EDUCATION
Access to a regularly updated library of resources, online courses and a community forum.
HEAR FROM OUR members
what members say about pifa
For over twenty years it has been illegal for financial planners to use the terms ‘independent’, ‘impartial’ or ‘unbiased’ to describe their services without
“Banning conflicts is impossible so we shouldn’t bother.” It’s an opinion appearing in the trade press commonly now and the problem with that is