AS SEEN IN:
THE GOLD STANDARD
Similar to the Heart Foundation’s “Tick” which guides Australians on healthier eating choices, the PIFA Gold Standard of Independence™ guides Australians on how to find financial advisers who practice without incentive and without conflicts.
For the public, this symbol is a beacon for genuinely independent financial advice. For Practising Members, this symbol is evidence they have satisfied the most stringent standard of independence in the profession.
The three stars in the symbol represent the three criteria of the PIFA Gold Standard of Independence™ – no links to products manufacturers, no commissions, and no asset based fees. This is a Gold Standard for financial advice and the symbol represents trust and professionalism.
BENEFITS OF MEMBERSHIP
Membership of PIFA provides a wealth of resources designed to assist you in becoming truly independent, and to help you grow a successful financial advisory practice. PIFA is regularly in the media and actively raises public awareness of the benefits of independent financial advice through many channels including social media, print, radio and television.
GOLD STANDARD OF INDEPENDENCE
For Practising Members, this symbol is evidence they have satisfied the most stringent standard of independence in the profession.
ONLINE MEMBER DIRECTORY
Our members benefit considerably from the “Find an Adviser” service on our website – it’s a great source of new business that’s exclusively available to Associate Members.
SUPPORT, RESOURCES & EDUCATION
Access to a regularly updated library of resources, online courses and a community forum.
HEAR FROM OUR members
what members say about pifa
The 5 biggest benefits to you of being the first and only recognised profession in financial advice
Earlier this month PIFA hosted a ‘Fireside Chat’ online, where members and directors gathered to share ideas in a friendly and informal setting. Lots
Why being a recognised professional is about more than promising not to break the law
Right now the media and other industry talking heads are claiming that we’re all professionals, that financial planning has become a profession. Not so.
Professional recognition for PIFA is one step closer
We are delighted to announce the engagement of former Director of Professional Standards Regulation for the Professional Standards Authority, John Rappell. John has agreed